The venue had changed from a disused Harness Racing facility to the current complex.
Season 1998 saw the stadium renamed with a new sponsorship deal "Malanda Stadium".Brisbane Broncos Rugby league 30,122 orth Queensland Cowboys.Brisbane Broncos Rugby league Rugby league edit 1300smiles Stadium is predominantly used as a rugby league ground, titan casino bonus codes lotto bw spiel 77 quoten being the home ground of the North Queensland Cowboys in the National Rugby League competition, and the North Queensland Young Guns in the Queensland Cup competition.2006 saw the eastern, northern and southern grandstands receiving even further upgrades with the fitting of extra seating and the eastern terrace was extended completely taking over the old eastern hill.The ground has also been used for rugby union and soccer.1 1300smiles is an Australian dentistry business headquartered in Townsville.Wales 72-6 7,732 2017 Rugby League World Cup Inter-group match Rugby union edit The stadium was first used for first class rugby union when the touring British and Irish Lions team played a Queensland President's XV team in 2001.
It hosted trotting paceway nights, and was the main pacing venue for the Townsville District.
The stadium was first used for any type of football for the North Queensland Cowboys first home game which attracted a crowd of 23,156, a good crowd by Australian Rugby League (now National Rugby League ) standards.
The planning for the bid identified several issues with the existing stadium, particularly sub standard facilities, congestion and limited transport access.
4 The proposed ground is to seat 30,000 fans, including two 450 seat function rooms, 100 open air corporate boxes and 25 enclosed boxes.Following the purchase of Malanda Milk by Dairy Farmers, the ground was renamed "Dairy Farmers Stadium".In 2003 a number of matches, which involved Japan in the Rugby Union World Cup were played at the ground, averaging a crowd of 19,249.Elton John performed at Dairy Farmers Stadium on 4 December 2007, as part of his "Knight under the stars" tour.Rugby World Cup edit The Willows Sports Complex hosted three Pool B games from the 2003 Rugby World Cup which was held in Australia.The stadium has also hosted an Australian Test match against Papua New Guinea in 2000, an Australian xiii match in 2005, the Super League World 9's tournament in 1997 and charity fixtures with State of Origin Legend matches and Australia Legends v New Zealand Legends.New Zealand 1810 26,497 5 Fiji def.A new sponsorship deal was drawn up by the Cowboys, with local milking organisation Dairy Farmers who owned the local North Queensland milking dairy in the Tablelands.Touch Football edit The North Queensland Cowboys NRL Touch Premiership touch football sides (men's and women's) have played their home games out of 1300smiles since the premierships inaugural season in 2018.

Dairy Farmers Stadium edit Many stages of redevelopment were taken on and gradually completed over the Cowboys growing success.
With 2012 being an Olympic year and the games being held in London, the annual Rugby League Four Nations, usually held at the end of the NRL season, was not scheduled as a result.
A contract was signed by the Stockland Trust Group for three years giving them the naming rights of the venue.